Brand Executive - Bethard

Brand Executive – Bethard

Location: Malta or Remote
Employment: Full-time

About Bethard

Bethard is part of Cherry Online and is not here to blend in. We are the challenger in the Swedish iGaming market and we are not afraid to question the usual way of doing things. We challenge conventions, cut through the noise and push boundaries where others tend to hold back. All while maintaining a clear sense of responsibility and a commitment to doing things right.

We are now looking for a proactive and commercially minded Brand Executive to help run Bethard's day to day marketing operations.

This is a hands-on role, mostly internal, where you connect teams and make sure everything from CRM communications to onsite activities comes together. Because having bold ideas is one thing. Making them happen is another.

The role

You will work closely with the Brand Manager and colleagues in Sportsbook, Casino, Product, Design, Content and Compliance to keep Bethard's daily marketing activities aligned, relevant and continuously optimised.

We are looking for someone who takes ownership, brings structure to a fast-moving environment and is not afraid to question how things are done today.

You do not need to be a specialist in every area. What matters is that you see the bigger picture, take initiative and get the right people moving.

Key responsibilities

• Campaigns & Launches:plan and follow up campaign and product launch timelines with Sportsbook, Casino and Product and make sure deliverables are ready on time.
• CRM:plan and set up CRM campaigns, segmentation, scheduling and lifecycle communications. Follow up the results to improve engagement and retention.
• Onsite & CMS:own onsite content, banners and promotional placements in our internal CMS and keep them in line with current priorities.
• Creative:handle design requests and asset delivery, including simpler adaptations from existing templates.
• Quality & Compliance:ensure customer-facing activities are accurate, consistent and aligned with Swedish gambling regulations, coordinating approvals with Compliance where required.
• Improvement:find ways to improve the customer experience, onsite performance and how we work and bring ideas to campaigns and the brand.

We are looking for someone who:

• Has at least 2 years of experience in marketing, CRM, brand operations or a similar role.
• Has practical experience with CRM planning, campaign execution or customer segmentation.
• Is structured and proactive and can run several projects at the same time.
• Is comfortable with digital tools, CMS platforms and project management systems.
• Communicates well, enjoys working across departments and has strong attention to detail.
• Is commercially minded, with a real interest in the customer experience and in results.
• Speaks fluent Swedish and good English.

Additional qualifications: experience in iGaming, onsite optimisation, lifecycle marketing, data analysis, HTML/CSS or creative production tools. Knowledge of Swedish gambling marketing regulations is an advantage. A genuine interest in sports and an understanding of sports betting, casino products and the wider iGaming industry are highly valued..

What we offer

A broad and varied role with real operational responsibility, close collaboration with experienced specialists and the chance to influence how Bethard develops. Compensation depends on  experience.

You will have room to take initiative, improve existing processes and make a real difference to how Bethard works every day.

Apply with your CV and a few lines on why this role fits you.

Advertised on Bethard's own careers site. Apply through the employer's page.